Case Study: Web-Based Fortune 500 Company achieves global mobile growth with 3Q Digital

Web-Based Fortune 500 Company - Customer Case Study

The Web-Based Fortune 500 Company needed to rapidly expand global user acquisition through mobile web and app install campaigns while staying within its CPA/I target. 3Q Digital helped address this challenge by scaling mobile performance across new regions and formats, using mobile web and app as key growth channels.

3Q Digital expanded the creative mix, tested new partners and CTAs, localized assets by region, and shifted the highest-growth traffic from mobile web to app installs. The results were strong: mobile grew from 2% of total spend and conversions in early 2014 to 40% within 16 months, all while meeting CPA/I goals, and app installs increased from under 1% of mobile conversions at the start of 2015 to 5% by the end of April.