Case Study: Relax The Back boosts local and eCommerce growth with 3Q Digital

Using SEO And Site RedesignTo Improve Ecommerce And Franchise Performance For Relax The Back

Relax The Back, a retailer of back pain relief and comfort products with both eCommerce and franchise locations, needed help balancing online sales with traffic to local franchise microsites. 3Q Digital supported the company’s SEO and site redesign efforts to improve performance across both channels.

3Q Digital unified the eCommerce experience into a single, responsive site and rebuilt the local microsites with static URLs and expanded geo-specific content. The updated structure created a more cohesive user experience and improved search visibility, helping drive a 59% increase in local traffic, an 89% rise in local conversions, a 31% increase in eCommerce traffic, and a 7% lift in online purchases.

Relax The Back