Case Study: Financial Services B2B Company achieves 13% conversion lift and improved CPA bidding with 3Q Digital

Use Facebook Conversion Lift Tests To Optimize CPA Bidding

Financial Services Providing B2B Company, a financial services business running direct mail campaigns, needed to understand the incremental impact of Facebook ads and determine how they affected conversions and CPA bidding. To isolate Facebook’s true contribution, the company worked with 3Q Digital and used Facebook Conversion Lift Tests.

3Q Digital implemented the test over 8 weeks, splitting the direct mail audience into test and control groups and measuring conversions across more than 6.5 million impressions. The campaign revealed a 13% lift from Facebook ads, and 3Q Digital used those insights to scale campaigns, refine budget allocation, and improve CPA performance for future direct marketing efforts.