Case Study: SurveyMonkey achieves nearly tripled non-brand SEM conversions with 3Q Digital

Use Case And Vertical-Specific Upsell Retargeting With The Google Display Network

SurveyMonkey, the leading online survey software and questionnaire provider, wanted to increase non-brand SEM conversions to paid accounts by driving upgrades from free users. The challenge was turning already-signed-up customers into paying accounts through more effective retargeting, using Google Display Network campaigns.

3Q Digital implemented a use-case and vertical-specific upsell retargeting program with dozens of ad variations and matching landing pages, alongside a high-performing generic ad. By rotating these ads during the typical latency period, 3Q Digital nearly tripled aggregate non-brand SEM conversions year over year over three months, while reducing CPA by more than 50%.

SurveyMonkey