Case Study: CuriosityStream achieves 80% lower Twitter CPA and 3x more conversions with 3Q Digital

Twitter Optimization For Low-Cost Conversions

CuriosityStream, the streaming service for premium educational and factual content, wanted to optimize Twitter campaigns to drive more conversions at a lower CPA than the rest of its campaign portfolio. 3Q Digital helped CuriosityStream improve Twitter performance using its Twitter optimization services, with testing across mobile, desktop, and multiple targeting methods.

3Q Digital implemented a cycle of testing and refinement, including handle-, interest-, TV-, and keyword-level targeting, along with lookalike audiences and bid adjustments based on Twitter CPA data. In the first three weeks, 3Q Digital cut Twitter conversion CPA by 80% while tripling conversions, and also achieved conversion rates that were often twice as high as other social channels.

CuriosityStream