Case Study: Leading Financial Company achieves 25% higher Facebook conversions with 3Q Digital

Smarter Facebook Budgeting With Advanced Attribution

A Leading Financial Company worked with 3Q Digital to address inflated Facebook reporting caused by last-click attribution. Because Facebook was counting conversions that actually happened in other channels, the company had been targeting a CPA 40–50% below Facebook’s reported number to stay on goal.

3Q Digital helped the client implement Order ID on the Facebook pixel and then ingest clicks and impressions from conversions over a 30-day window. This improved attribution visibility, increased Facebook’s measured conversion rate by 25% month over month, and led the client to raise its Facebook CPA target and add 60% incremental budget to Facebook campaigns.