Case Study: ScoreBig achieves 24% higher conversion rate and 21% lower CPA with 3Q Digital

ScoreBig Account Transition to 3Q Management

ScoreBig, a ticket seller for sports, concerts, theater, and other live events, needed help restructuring a newly inherited account to lower CPA while increasing purchases. The company turned to 3Q Digital for account management and optimization support.

3Q Digital reworked legacy campaigns into its proprietary Alpha-Beta structure, then applied ongoing bid, geo, mobile, and negative keyword optimizations to improve efficiency and reduce wasted spend. The result was a 24% increase in conversion rate, a 21% decrease in cost per acquisition, and an 8% increase in purchases, while overall cost fell 15%.

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