Case Study: DMV.org achieves 109% profit growth and higher ROAS with 3Q Digital

Scaling Profit And Improving ROI With The Alpha Beta Campaign Structure

DMV.org, an affiliate site that aggregates information and resources related to the Department of Motor Vehicles, wanted to grow profit while improving return on investment. To address this challenge, DMV.org partnered with 3Q Digital and used its Alpha Beta campaign/account structure across keywords and ad groups.

3Q Digital reallocated spend toward more profitable search queries, improving query-to-keyword mapping, CTR, and Quality Score. In a 30-day before-and-after comparison, DMV.org saw net profit increase by 109% and ROAS improve by 19%, with about 95% of spend shifting to keywords with a Quality Score of 8+ and 72% going to QS 10 terms.

DMV.org