Case Study: American Queen Steamboat Company achieves 6x budget scale and lower CPA with 3Q Digital

Scaling Budget And Optimizing CPA With the Alpha Beta Campaign Structure

American Queen Steamboat Company, a luxury steamboat cruise provider, needed help maintaining CPA while scaling monthly budget by 6x. 3Q Digital used an Alpha Beta campaign structure and search query analysis to identify high-performing keywords and improve performance while expanding reach.

3Q Digital implemented aggressive bidding on top-converting terms, ongoing bid optimization, and stronger ad testing. The result was a 49% increase in daily conversions in January, another 10% increase in daily leads in February, and from December to February leads rose 631% while CPL dropped 18%; CVR also improved 45% and CTR increased 6%.

American Queen Steamboat Company