Case Study: MVMT Watches Inc achieves 75% ROAS growth with 3Q Digital

RLSA And Coordinated Channel Expansion For 75% Year-Over-Year ROAS Growth At Scale

MVMT Watches Inc., a direct-to-consumer fashion accessory ecommerce brand, wanted to beat its prior year’s record purchase volume while maintaining efficiency during the critical Q4 holiday season. To do that, it partnered with 3Q Digital and used search audience segmentation, coordinated ad messaging, and expanded channel exposure to reach shoppers across multiple touchpoints.

3Q Digital implemented RLSA strategies, sale-focused ad formats, urgency-driven search messaging, and consistent campaigns across search, shopping, display, video, social, and comparison shopping engines. The result was a 64% year-over-year increase in purchases, 34% better efficiency per order, and a 75% increase in ROAS, with CSE optimizations also driving 456% more orders and 571% more revenue year over year.

MVMT Watches Inc