Case Study: Relax The Back achieves stronger franchise-driven sales and higher eCommerce ROAS with 3Q Digital

Relax The Back - Customer Case Study

Relax The Back, a retailer of back pain relief and comfort products with both eCommerce and franchise brick-and-mortar sales, needed to balance online growth with franchise independence. The company wanted franchise marketing spend to contribute more directly to local store sales rather than being diverted to eCommerce, and turned to 3Q Digital for help.

3Q Digital solved this by creating three separate account types: eCommerce search campaigns, national branding through the Google Display Network, and hyper-local franchise paid search accounts funded by each location. The approach improved franchise search CTR by 98%, reduced eCommerce revenue from franchise ad dollars by 88%, and increased eCommerce advertising ROAS by 25%.

Relax The Back