Case Study: Keen achieves 97% more new customers and 26% better CPA with 3Q Digital

Optimizing Paid Search Campaign Structure And A/B Testing To Grow Revenue

Keen, an online source of psychic readings, turned to 3Q Digital to help grow new customer volume while lowering CPA in a highly competitive market. Early performance was complicated by Keen’s unique tracking setup, which limited standard A/B testing and made optimization more difficult.

3Q Digital restructured the paid search account, removed duplicate ad groups, relaunched Bing campaigns, and used creative testing methods for mobile and desktop ads. By combining internal data with search engine data and focusing on retention and lifetime value, 3Q Digital helped Keen double new customers (+97%), improve CPA by 26%, lift CTR by 49%, and increase conversion rate by 29%.

Keen