Case Study: Online Education Service Provider achieves higher conversions and lower CPA with 3Q Digital

Online Education Service Provider - Customer Case Study

Online Education Service Provider worked with 3Q Digital to improve downstream conversions for its online education business, specifically on desktop/tablet AdWords search campaigns. The challenge was to increase lessons efficiently by improving ad position and driving stronger performance from paid search traffic.

3Q Digital tested more aggressive bidding to shift the campaign’s impression split from 30/70 to 50/50 between top and other placements. The result was a 5.9% lift in lead conversion rate, a 92% increase in lead-to-lesson conversions over 7 days, a 44% increase over 14 days, and a 7% reduction in customer acquisition costs.