Case Study: Non-Traditional Energy Company achieves 270% growth in alternate-channel conversions with 3Q Digital

Non-Search Channel Expansion To Scale Within Performance Goals

Non-Traditional Energy Company, a provider of residential and commercial energy solutions, faced rising CPCs in non-brand search and needed to expand beyond search while keeping CPAs within performance goals. They worked with 3Q Digital to explore alternative acquisition channels and scale efficiently.

3Q Digital expanded spend across GSP, Google Display Network, AOL SL, and tested additional channels like Perfect Audience, Yahoo Gemini, and Facebook. From Q1 to Q3 2015, alternate-channel conversions grew 270% and accounted for 33% of all non-brand conversions, while CPA was 27% lower than non-brand search.