Case Study: MVMT Watches Inc achieves 100x conversion growth and 56% lower CPA with 3Q Digital

Multi-Channel Campaign Optimization To Scale Conversions X100 And Lower CPA By 56%

MVMT Watches Inc., an ecommerce brand selling minimalist men’s and women’s watches, needed help optimizing performance across all viable digital channels while rapidly scaling conversions. 3Q Digital took over management of MVMT’s Google campaigns and expanded into channels including Twitter, Google Shopping, and the Google Display Network.

3Q Digital implemented audience segmentation, bid adjustments, remarketing, and feed optimizations across channels, including switching Twitter ad formats to reduce unqualified clicks and creating tailored shopping and display campaigns. The result was a 56% lower CPA overall and a 2,055% month-over-month increase in conversions, with Twitter CPA down 73% and Google Shopping remarketing audiences delivering a 62% lower CPA than average.

MVMT Watches Inc