Case Study: WowWee Group achieves higher sales and lower CPA with 3Q Digital

Maximizing Scale And Reducing CPA For Ecommerce

WowWee Group, a manufacturer of robotic toys and consumer electronics, needed help maximizing sales of its top-priority holiday SKU while lowering CPA to around 10% of product list price. They worked with 3Q Digital using Amazon Marketing Services, Criteo Sponsored Products, and search to drive stronger performance across native retail and search channels.

3Q Digital implemented a segmented, full-funnel strategy across Amazon ad types, retailer-sponsored products, and an Alpha-Beta search structure, with bid, budget, and dayparting optimizations. The result was a 7% beat on the Q4 multichannel CPA goal, a 73% overall CPA improvement over the quarter, a 64% CPA reduction for the SKU from October to December, and 28% of units sold attributed to Amazon ads.

WowWee Group