Case Study: Leading Financial Company achieves 63% higher conversion rates and 39% lower CPA with 3Q Digital

Landing Page Destination Optimization For A Leading Financial Company

A leading financial company partnered with 3Q Digital to improve conversions from Facebook ads and reduce customer acquisition costs. The challenge was that traffic was being sent to the homepage instead of a page aligned with each carousel ad, which limited conversion performance.

3Q Digital solved this by testing destination landing pages that matched the ad creative and messaging, while keeping the ads themselves unchanged. The result was a 63% increase in conversion rate and a 39% decrease in CPA, with the test reaching 99% confidence.