Case Study: Nationally Focused Health Care Company achieves 62% more conversions with 3Q Digital

Increase Sem Conversions 62% By Using 1st-Party Data To Optimize Strategy

Nationally Focused Health Care Company, a multi-location health care provider, needed a better way to use proprietary customer data to improve AdWords and Bing performance and generate more qualified leads. 3Q Digital was brought in to optimize SEM campaigns using first-party data, with a focus on improving lead quality rather than just volume.

3Q Digital built a geo-bidding strategy based on Stage 2 qualified leads by zip code, calculated zip code-level CPA, and applied bid modifiers in AdWords and Bing. After implementing the change, Stage 2 qualified leads rose from 62 to an average of 95 in the following three weeks, and closed sales increased from 13 to an average of 21, a 62% lift.