Case Study: Ecommerce Company achieves 26% lower CPA with 3Q Digital

Improved Cost Per Acquisition By 26% With Strategic Facebook Exclusions During Election Season

An Ecommerce Company running mobile app install campaigns for mothers was seeing Facebook performance decline in the U.S. during the 2016 presidential election season. The company worked with 3Q Digital to address rising competition and higher CPCs that were hurting acquisition efficiency.

3Q Digital analyzed monthly performance by state, identified the highest-CPA and highest-CPC markets, and recommended excluding them while shifting spend to stronger states. After implementing the changes, the Ecommerce Company saw a 26% lower cost per acquisition, along with a 26% lower CPC, 7% higher CTR, 4% lower spend, and a 38% drop in cost per install.