Case Study: SurveyMonkey achieves higher engagement and site traffic with 3Q Digital

Geo-Specific Facebook Ads To Increase Engagement And Site Traffic

SurveyMonkey, the leading online survey software and questionnaire provider, wanted to boost brand awareness, engagement, and site clicks by running a geographically specific Facebook campaign. Working with 3Q Digital, the team tested a Denmark-focused strategy built around locally relevant creative and audience targeting to see whether the approach could scale to other countries.

3Q Digital implemented a three-phase campaign using Facebook Page Post ads: first driving survey participation, then promoting an infographic based on survey results, and finally retargeting visitors with SurveyMonkey product messaging. The campaign delivered 8.5 million impressions, 93,000 post engagements, 88,000 website clicks, a 1.65% CTR, a $0.53 CPC, and 551 new member registrations, with CTR 134% higher than the average country benchmark.

SurveyMonkey