Case Study: CuriosityStream achieves 37% higher conversions with 3Q Digital landing page optimization

CuriosityStream - Customer Case Study

CuriosityStream, a streaming video-on-demand service for premium educational and factual content, launched with a challenge to get more visitors to start the sign-up process. 3Q Digital worked with the company on landing page optimization using Optimizely to redesign the homepage and improve conversions.

3Q Digital recommended simplifying the page, emphasizing sign-ups, and showcasing the content topics available on CuriosityStream. After testing two variations for two weeks, Variation 1 won with a 9% conversion rate, a 31% lift over control, while Variation 2 reached 8%, a 16% improvement; 3Q Digital then rolled all traffic to the winner, and conversion rates rose 37% week over week.

CuriosityStream