Case Study: BusinesSuites achieves higher conversions and lower CPA with 3Q Digital

BusinesSuites - Customer Case Study

BusinesSuites, a provider of fully furnished, work-ready offices across the U.S., worked with 3Q Digital on a landing page optimization project to improve form fills, conversion rate, and cost per acquisition. The challenge was that the existing page had too much information and a longer form, which may have been hurting lead generation.

3Q Digital redesigned the page to be cleaner and more focused, shortened the form from seven sections to three, removed distracting navigation, and added prominent trust logos. The new landing page delivered strong results: on Google, conversion rate rose 88% and CPA dropped 45%; on Bing, CVR increased 113% and CPA fell 59%; overall, projected conversions increased 174% versus the previous six-month average, with CPA cut by about half.

Businessuites