Case Study: Enterprise Financial Technology Company achieves 20% ROI increase with 3Q Digital

Audience Segmentation By LTV for 20% Increase In ROI

Enterprise Financial Technology Company worked with 3Q Digital to improve ROI after shifting budget from TV into digital campaigns and Facebook advertising. The challenge was to find incremental conversions, lower CPA, and identify which audiences were truly delivering value, not just cheap traffic.

3Q Digital implemented audience segmentation by lifetime value (LTV), using first-party CRM data, refreshed seed audiences, and lookalike and behavioral targeting to optimize bidding and budgeting around ROI instead of CPA. By prioritizing higher-LTV audiences and adjusting creative and targeting strategies, 3Q Digital helped increase the client’s ROI by 20% in 2015.