Case Study: eero achieves 61% lower CPA with 3Q Digital

Advanced Online/Offline Analysis For True ROI By Channel

Eero, the highly rated WiFi system brand, partnered with 3Q Digital soon after launch to drive high-quality traffic and sales through SEM, SEO, and native advertising. As eero began selling on Amazon and Best Buy, it faced a major challenge: limited visibility into how digital channels influenced offsite retail sales, making it hard to measure true ROI and acquisition costs.

3Q Digital implemented a cross-channel analysis using LiveRamp, Convertro, and Lotame to connect offline retail sales with paid media touchpoints and audience data. This gave eero full visibility into the customer journey and helped refine targeting and budget allocation, resulting in a 61% lower overall CPA, 133% lower CPA for Display, 104% lower CPA for PPC Non-Brand, and a 95% increase in CTR for Facebook audiences.

Eero