Case Study: App Academy achieves 111% more conversions and 29% better CPA with 3Q Digital

Accelerating Growth With GDN

App Academy, a 12-week intensive computer programming school, needed to scale prospecting volume across GDN campaigns while improving lead volume and campaign efficiency. It partnered with 3Q Digital, using GDN display tactics to help drive more efficient conversions.

3Q Digital implemented Display Select Keyword targeting and managed placements, focusing on top non-brand keywords and the best-performing placements. The result was 57% more conversions at a 77% more efficient CPA than Display for DSK, a 62% more efficient CPA for managed placements, and an overall 111% increase in conversions with a 29% CPA improvement after launch.

App Academy