Case Study: B2B Mid-Funnel YouTube Retargeting client achieves 68% more conversions at high ROI with 3Q Digital

68% Increase In Conversions At High ROI

B2B Company, a client with freemium and paid business models, needed to increase paid conversions while maintaining strong ROI. Their legacy videos were geared toward free signups, so they worked with 3Q Digital to target users who had already signed up for free but had not yet upgraded to a paid subscription.

3Q Digital implemented mid-funnel YouTube retargeting and new upsell videos aimed at those free users. In the first full month, non-brand paid conversions rose 27.3%, generating an additional $63,000 in Lifetime Value from a $21,000 investment; by the next month, conversions were up 67.8% year over year, with $202,100 in additional revenue from a $32,000 investment.