Case Study: Modern-Themed Fashion Retailer achieves 47% revenue growth and 2x ROAS with 3Q Digital

47% Increase In Revenue And 100% Increase In ROAS

Modern-Themed Fashion Retailer, a modern-themed apparel retailer with both online and offline sales, turned to 3Q Digital to take over its search and shopping campaigns and help grow revenue without hurting ROAS. The main challenge was that 90% of revenue came from brand search, making it difficult to scale efficiently while targeting 20% year-over-year growth.

3Q Digital restructured the account using an Alpha/Beta keyword approach, tighter query mapping, custom ad copy and extensions, segmented shopping campaigns, and Google Analytics last-click conversion goals. This improved data density and bid control, leading to measurable gains: CPCs fell 42% overall, clicks rose 50% on 13% less spend, revenue increased 47%, and ROAS doubled, with branded revenue up 63% and shopping CPCs down 59%.