Case Study: Blurb achieves a 42% conversion increase with 3Q Digital

42% Conversion Increase From Removing Landing Page Leaks

Blurb, a self-publishing platform for creating and selling print and ebooks, was seeing high abandonment on a landing page meant to drive users to take the first step and download its tool. The challenge was that too many links, options, and alternative flows were distracting paid traffic visitors and reducing conversion on the page.

3Q Digital ran a six-week Optimizely test and removed landing page distractions such as top navigation, pricing links, calculators, and other page leaks without changing the core content. The result was a 42% increase in BookWright downloads, with several secondary actions also rising by 30% to 76%, confirming that simplifying the page improved conversion.

Blurb