Case Study: Market Leading Solar Electricity Company achieves a 30.6% increase in qualified lead conversions with 3Q Digital

30.6% Increase In Qualified Lead Conversions Through Strategic CRO

Market Leading Solar Electricity Company, a leading provider of residential and commercial solar systems, wanted to increase qualified lead conversions and lower CPA on its SEM landing page. 3Q Digital was brought in to improve performance on the consumer solar “get a quote now” form and address user hesitations that were limiting sign-ups.

3Q Digital used customer journey research, competitive analysis, customer profiling, and an A/B test in Optimizely to redesign the landing page messaging and structure around buyer motivations. The result was a 30.6% increase in qualified leads, lower CPA, and stronger insight into how to position the brand and message across consumer marketing.