Case Study: User Registrations Focusing Retailer achieves 225% higher conversion rates and 80% lower CPA with 3Q Digital

225% CVR Increase And 80% CPA Decrease With Conversion Optimizer

User Registrations Focusing Retailer, a retailer focused on user registrations, was struggling with Google Display Network performance after a sharp drop in conversion rate and rising CPA. Their manual CPC campaigns were driving conversions, but they lacked a way to control CPA while restoring volume, and prior tactics had failed to bring CVR back to historic levels.

3Q Digital implemented Conversion Optimizer on the retailer’s GDN campaigns by switching to a Target CPA bidding strategy and gradually lowering the CPA goal over time. The results were strong: 3Q Digital delivered a 225% increase in conversion rate and an 80% decrease in CPA, improving performance from under 4% CVR and $15 CPA to 15% CVR and $3 CPA.