Case Study: Online Real Estate Company achieves 21% Increase in Lead Conversion with 3Q Digital

21% Increase In Lead Conversion With CRO

An online real estate company that simplifies transactions for home buyers, sellers, and agents wanted to lower bounce rates and improve conversion across lead generation, funnel starts, and email captures. To address this challenge, the company worked with 3Q Digital and used Optimizely-based testing to refine landing page messaging and find a clearer headline that would better engage visitors.

3Q Digital tested new headline copy against the original and found that “Unlock the value of your home” outperformed “Sold. The minute you’re ready.” The changes drove a 20.6% increase in lead conversions, a 16.5% lift in users starting the funnel, and a 9.8% increase in email address entries; over a full quarter, the new iterations contributed to a 33.7% increase in conversions.