Case Study: Tebra achieves 204% more post-click leads and 42% lower CPL with 3Q Digital

204% Lead Increase And 42% CPL Decrease With Native Ad Expansion

Tebra, a SaaS-based medical software platform for independent practices, wanted to generate high-volume, cost-efficient leads for its practice management and medical billing products. After relying on display ads for awareness and lead generation, Tebra worked with 3Q Digital to explore additional channels that could complement its existing efforts.

3Q Digital recommended testing native advertising, specifically Yahoo Gemini, to retarget website visitors and existing customer lists with in-feed and in-mail ads. The campaign delivered strong results, including a 285% increase in impressions, 484% more clicks, a 52% lift in CTR, a 204% increase in post-click leads, and a 42% decrease in CPL.

Tebra