Case Study: Online Fashion/Apparel Company achieves 20% Lower CPA with 3Q Digital

20% Decrease In CPA In Visual-Heavy Market

The Online Fashion/Apparel Company needed help improving Pinterest campaigns to better reach its highly engaged visual audience and drive user registrations. 3Q Digital was brought in to optimize the account and make the channel more effective for this registration-focused business.

3Q Digital restructured the Pinterest campaigns, testing campaign types by theme, color, and season, then shifting spend to the strongest drivers, adding device-specific targeting, refreshed creative, keyword cleansing, closed landing pages, and bid optimization. From January to March 2016, 3Q Digital reduced CPA by 20% for the primary target audience.