Case Study: Leading Online Loan Provider achieves 180% more opportunities with 3Q Digital

180% Increase In Opportunities And 22% CPA Decrease

The Leading Online Loan Provider worked with 3Q Digital to revive Gmail Sponsored Promotion (GSP) performance after audience deprecation made lead-to-approval volume inconsistent. The challenge was to improve scale and quality using better targeting, with GSP as the core channel.

3Q Digital implemented Google’s Similar Audience targeting and the client’s CRM user data to build a new audience that mirrored the provider’s existing customers. The result was a 180% increase in opportunities, an 82% lift in lead-to-opportunity rate, and a 22% decrease in cost per approval.