Case Study: Stylish Beachwear And Coastal Home Decor Department Store achieves 16% higher ROAS and 33% revenue growth with 3Q Digital

16% Roas Improvement And 33% Revenue Increase YoY After 3Q Onboarding

Stylish Beachwear And Coastal Home Decor Department Store, a department store with over 500 locations, wanted to expand eCommerce sales while improving conversion volume and ROAS in non-brand search campaigns. The business needed to hit aggressive Q4 targets, but its paid search account was fragmented and wasting spend on non-converting queries.

3Q Digital took over paid search management and rebuilt the account with an Alpha-Beta structure, tighter keyword targeting, extensive negative keyword lists, and highly customized SKAG ad groups with tailored ad copy and extensions. After the 3Q Digital onboarding, the client saw non-brand revenue rise 33% year over year on 14% more spend, along with a 16% ROAS improvement, plus gains in CTR and CVR.