Case Study: ModCloth achieves 141% higher App Store conversions with 3Q Digital

141% Increase On App Store Conversions With ASO

ModCloth, the online women’s fashion brand, wanted to improve its App Store landing page and better understand how creative impacted users’ decisions to download its app. Having worked with 3Q Digital since 2014, ModCloth partnered with the vendor’s mobile and creative teams to redesign the App Store experience and align it with the brand while preparing for seasonal updates.

3Q Digital analyzed different App Store creative approaches, testing lifestyle versus product-focused designs and messaging across devices, then built new templates and ran them against the existing version. The result was a 141% increase in app downloads, along with clearer insight into user behavior and a flexible creative system ModCloth can continue to optimize.

ModCloth