Case Study: University of Wisconsin improves accessibility, marketing, and searchability with 3Play Media

University of Wisconsin uses 3Play Media to caption 1,000 media assets and boost accessibility

The University of Wisconsin-Extension sought to meet legal accessibility requirements for its extensive online media content while also enhancing its educational and marketing efforts. To achieve this, they partnered with 3Play Media for professional captioning and transcription services.

By implementing 3Play Media's efficient workflow, UW-Extension captioned and transcribed over 1,000 media assets. The solution significantly improved accessibility and student engagement, with a survey revealing 50% of students used transcripts as study aids. Furthermore, 3Play Media enabled enhanced marketing strategies and SEO, automatically posting captions to the university's YouTube channel to increase video ranking and engagement.

University of Wisconsin