Case Study: University of Wisconsin improves accessibility, SEO, and student engagement with 3Play Media

University of Wisconsin captions 1,000 media assets with 3Play Media

The University of Wisconsin-Extension, a coordinator for continuing education across 26 campuses, faced the challenge of making its extensive online media library accessible to comply with ADA and Section 508 standards. They turned to vendor 3Play Media for professional captioning and transcription services to meet these legal requirements and support their inclusive educational mission.

By implementing 3Play Media's streamlined workflow, UW-Extension efficiently captioned and transcribed approximately 1,000 media assets. The results extended far beyond compliance, enhancing student engagement and providing powerful marketing tools. A survey revealed that 50% of students used the transcripts as study aids, and the integration with YouTube improved SEO and accessibility for marketing content. 3Play Media's service became a vital component of their e-learning strategy.

University of Wisconsin