Case Study: This American Life boosts podcast SEO with 3Play Media transcription

This American Life boosts organic search traffic by 6.68% with 3Play Media

This American Life, a popular weekly public radio program and podcast, sought to boost its online reach and engagement. To achieve goals like increasing organic traffic and improving accessibility, they partnered with vendor 3Play Media to implement a podcast transcription service for their entire audio archive.

3Play Media provided the transcription solution, making transcripts freely available online. This led to significant measurable results: a 4.18% increase in unique website visitors from transcript pages, a 6.68% boost in search traffic, and a 3.89% rise in inbound links. Furthermore, 7.23% of all site visitors engaged with the transcripts, enhancing user experience and accessibility.

This American Life