Case Study: This American Life boosts podcast SEO and engagement with 3Play Media transcription

This American Life boosts organic search 6.68% with 3Play Media transcripts

This American Life, a popular weekly public radio program and podcast, sought to increase its website's organic search traffic, user engagement, and inbound links while also making its content more accessible. To achieve these goals, they partnered with vendor 3Play Media to transcribe their entire audio archive.

By implementing 3Play Media's transcription service, This American Life made transcripts freely available on their website. This solution led to a significant measurable impact: a 4.36% increase in overall inbound traffic and a 6.68% increase in search traffic. Furthermore, 7.23% of all unique visitors engaged with a transcript, and the transcripts were responsible for a 3.89% increase in valuable inbound links to the site.

This American Life