Case Study: Ten Percent Happier makes meditation content accessible with 3Play Media

Ten Percent Happier reaches 10,000 weekly meditators with captions from 3Play Media

Ten Percent Happier, a mindfulness and meditation company, sought an accessibility partner to efficiently caption its extensive library of video and audio content. As a resource-limited startup, they were concerned about finding a solution that was easy to use, seamlessly integrated with their Brightcove video player, and competitively priced. They chose 3Play Media as their vendor for captioning services.

3Play Media provided a seamless integration with Brightcove, allowing Ten Percent Happier to request captions that would post back to their content automatically. This reliable and intuitive solution made captioning a standard part of their production process. The results were significant, with the initiative being well-received by a community that had actively requested captions. Now, approximately 10,000 meditators per week enable captions, making the content accessible to a broader audience, including the d/Deaf and hard-of-hearing communities.

Ten Percent Happier