Case Study: Sephora achieves ADA-compliant video accessibility with 3Play Media

Sephora expands video accessibility with 3Play Media to meet ADA requirements

Sephora, a multinational beauty retailer, needed to make its extensive online video content accessible to comply with the Americans with Disabilities Act (ADA). Prior to working with vendor 3Play Media, Sephora's website videos lacked both captions and audio descriptions, presenting both a legal and engagement challenge.

3Play Media provided a streamlined solution for captioning and audio description that integrated directly with Sephora's Brightcove video player. This allowed Sephora to efficiently tag videos for accessibility processing. As a result, Sephora met its legal requirements, captured a wider audience, and created a more inclusive online platform. Sephora specifically praised 3Play Media for their reliable support and efficient workflow.

Sephora