Case Study: O'Reilly expands audience and viewership with 3Play Media captioning

O'Reilly achieves 99% caption accuracy with 3Play Media

O'Reilly, a learning company that publishes books and operates an online learning platform, sought a scalable solution to provide closed captions for 100% of its video content. Their goal was to enhance accessibility, broaden their audience, and prepare for evolving digital accessibility laws. They partnered with the vendor 3Play Media to implement a high-quality, integrated captioning service.

The solution involved 3Play Media working with O'Reilly's engineering team to integrate their systems through a custom API workflow, ensuring a streamlined and scalable process. 3Play Media provided reliable, high-quality captions with 99% accuracy. As a result, O'Reilly now captions all new studio-produced videos and key live event talks, enhancing SEO and viewer accessibility. They continue to progress toward their 100% accessibility goal, expanding their viewership and providing a more robust learning experience.

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