Case Study: Oracle University improves engagement and comprehension with 3Play Media captions

Oracle University captions 100% of training videos with 3Play Media

Oracle University, the training division of Oracle, sought to improve the engagement, comprehension, and accessibility of its on-demand video training content. To address this, they partnered with vendor 3Play Media to implement a captioning and transcription solution for their videos.

Using 3Play Media's roundtrip integration with Brightcove, Oracle University streamlined the process of captioning its long-form training videos. The solution included interactive transcripts, allowing viewers to search for keywords and jump to specific points in a video. The results included improved comprehension for all viewers, particularly non-native English speakers, and increased engagement. While accessibility for deaf and hard-of-hearing students was a key benefit, Oracle also found that the captions and search functionality added significant value to their premium content. 3Play Media's service made the process fast and easy, providing benefits far beyond basic compliance.

Oracle University