Case Study: Discovery Digital Networks boosts YouTube views with 3Play Media captioning

Discovery Digital Networks boosts YouTube views 7.32% with 3Play Media

Discovery Digital Networks worked with 3Play Media to use their captioning and transcription services. They wanted to quantify the business impact and value of adding closed captions to their YouTube video content.

3Play Media provided the captioning service for a controlled study involving 125 videos. The results showed captioned videos gained 7.32% more overall views, with a 13.48% increase in the first two weeks. The study confirmed captions improve YouTube search ranking. The financial analysis by 3Play Media demonstrated a strong positive return on investment, where the cost of captioning was quickly outweighed by increased ad revenue from the additional views.

Discovery Digital Networks