Case Study: Trex boosts revenue with a redesigned Deck Designer from 3Pillar Global

Trex more than doubles revenue in 2 years with 3Pillar Global

Trex, a leading provider of composite deck solutions, sought to increase revenue by creating a first-of-its-kind, user-friendly 3D deck design tool. They partnered with 3Pillar Global to completely re-imagine and rebuild their consumer-facing Deck Designer product, aiming to develop an MVP that would appeal to both DIY homeowners and those who just wanted to design their dream deck.

3Pillar Global conducted extensive user research to understand customer needs and leveraged their deep engineering expertise in Unity to build the web-based product. The solution included an integrated CRM system to boost sales. As a result, Trex's revenue more than doubled in each of the two years following the launch of the updated Deck Designer.

Trex