Case Study: The St. James expands member engagement and revenue with 3Pillar Global

The St. James expands a 450,000-square-foot fitness app with 3Pillar Global

The St. James, a large health club, engaged 3Pillar Global to build a digital valet application. The challenge pivoted with the onset of COVID-19, requiring a new app focused on safety features like capacity control and health attestations. The resulting MVP was insufficient for long-term member engagement, so The St. James sought 3Pillar's expertise to scale the app's capabilities and increase its value.

3Pillar Global integrated with the client's team to expand the app, adding features for reserving equipment and facilities. Following an acquisition, 3Pillar worked to bridge the new app with a complementary platform, creating an omni-channel wellness experience. The partnership resulted in membership growth, reduced churn, and new revenue streams for The St. James, with 3Pillar contributing significantly to improving member experiences.

The St. James