Case Study: a leading market research and advisory services provider improves product retention with 3Pillar Global

Leading Market Research and Advisory Services Provider prevents wasted product investment with 3Pillar Global

A leading market research and advisory services provider engaged 3Pillar Global for a product validation engagement to address a challenge with its core platforms, which were slowly losing customers and revenue. The company initially assumed the solution was to add data visualization tools to make their vast data more accessible and useful for retention, aiming to help users at large corporations derive specific, context-driven insights.

Through user interviews and prototyping, 3Pillar Global discovered users' real need was to aggregate data from multiple reports and incorporate their own datasets, a process they were doing manually in Excel. 3Pillar recommended building an aggregated data view first, which kept users on-platform and met a pressing, unspoken pain point. This approach successfully improved the customer experience and business results, stemming the loss of revenue and customers.