Case Study: Informa drives year-round product discovery and new revenue with 3Pillar Global

Informa launches Beacon Discovery in 4 months with 3Pillar Global

Informa, through its subsidiary New Hope Network, faced the challenge of helping specialty retailers and brands connect more effectively at their large trade shows and beyond. With thousands of exhibitors, it was difficult for retailers to find products matching their specific values and for smaller brands to stand out. Informa engaged 3Pillar Global to help build a digital product that would enable year-round, data-driven discovery.

3Pillar Global developed the Beacon Discovery™ platform, a solution that integrated extensive product and sustainability data to provide powerful filtering and detailed product information. The platform was launched successfully, receiving a warm reception from users and beginning to generate revenue for Informa. The solution enhanced the event experience for attendees and exhibitors, with plans to scale the platform for future events and explore its application in other industries.

Informa