Case Study: Fortune Media expands audience and diversifies revenue with 3Pillar Global and Fortune Connect

Fortune Media launches Fortune Connect in 6 months with 3Pillar Global and earns $1 million in new revenue

Fortune Media, a global media organization, faced the challenge of diversifying its revenue streams and growing its audience when the COVID-19 pandemic fundamentally changed live events and networking. They partnered with vendor 3Pillar Global to develop a new digital product that could scale their intimate executive conferences for a much larger, global audience at a lower price point.

3Pillar Global built the Fortune Connect membership community, focusing on a minimum viable product that addressed the highest-order needs of new members to ensure a rapid launch. This solution generated approximately $1 million in new revenue in its first year, successfully helping offset pandemic-related losses. The CEO of Fortune Media credited 3Pillar Global with being a major part of the most successful product launch he had ever been involved with.

Fortune Media